Is your mobile advertising revenue in proportion to your mobile traffic?
The in-media advertising technology is ideal for mobile advertising and combines three different data sources (image, website text, visitor profile) in order to identify the potential target group. Advertisements are displayed in a graphically appealing manner within the editorial post (e.g. in the image). Our native advertising is designed cleverly and unobtrusively so as not to distract the visitor from his journey on your website. Quite to the contrary, the relevance of the ads offers added-value and is perceived positively.
NEW: Dynamic ad widgets
With our AI technology, we can offer relevant online-shop products, similar images or similar stories to the context of photos, videos and text. This allows for the presentation of transactional advertising matching the visitor’s real-time interest.Read more
Our analyzing technology has a three step approach. This enables us to only show relevant ads and pay you a premium CPM. At the same time you are in control of what type of advertising is allowed on your website.
Adpressi analyses the text of each webpage and maps it with our advertising categories. By matching visual and semantic findings, we know about the interests of the visitors at the time of the visit. This quality targeting was not possible before: image analysis + text analysis = real-time user interest!
Adpressi can even enrich this information with a third component: behavioral targeting. We track the surf and purchase behavior of visitors across many external pages and can cluster the users based on historical data. This data is anonymous, so we do not know their names, but we know about their interests, geolocation, sex, age and maybe their purchasing behavior.
Benefits of in-media advertising for publishers
Are you interested?
Get in touch with us now and let us show you what we can do for you!