Scroll Ads are is best in class when it comes about mobile advertising. For many and valid reasons:
- Scroll Ads are non-obtrusive, since they do not interrupt the user journey.
- They are contextually relevant and hence are recognized as part of the content.
- The user focuses on the image after the ad has been displayed.
- They are displayed large enough on a mobile screen.
This makes scroll ads the preferred format for mobile devices. You can display standard banners like rectangles, or even better individual and animated HTML5 banners.