In-word ads work in a similar way as in-content ads do: we semantically analyze the text of a website and categorize it. Single words that represent the main content of the webpage (e.g. maldives in the context of a travel report) are recognized by our system. These words are then highlighted. The ad is displayed upon mouse-over or scrolling.
The website content is semantically analyzed. The main keywords are highlighted and the ads are only displayed if the user interacts with the word. The active engagement of the visitor guarantees a high visibility and CTR.