• in-word ads on a mobile
  • in-word ads on desktop

In-word ads work in a similar way as in-content ads do: we semantically analyze the text of a website and categorize it. Single words that represent the main content of the webpage (e.g. maldives in the context of a travel report) are recognized by our system. These words are then highlighted. The ad is displayed upon mouse-over or scrolling.

Mobile optimization:

As soon as the user touches the word or the word is scrolled in the visible area, we are displaying a contextual relevant ad.


The display of the ad is triggered by the visitor, either by touching or scrolling. The word and the ad are linked contextually. All of this makes this ad format the one with the highest CTR.