In-word ads work in a similar way as in-content ads do: we semantically analyze the text of a website and categorize it. Single words that represent the main content of the webpage (e.g. maldives in the context of a travel report) are recognized by our system. These words are then highlighted. The ad is displayed upon mouse-over or scrolling.
As soon as the user touches the word or the word is scrolled in the visible area, we are displaying a contextual relevant ad.