In-image ads follow an easy principle: we analyze the visual content of an image and categorize it accordingly. At the same time, we semantically analyze the text and also categorize it. Our matching technology filters the ads that are contextually relevant to the website content (image + text). The image is part of the editorial content of the website and is cognitively recognized by the visitor within 150 milliseconds. Our tests indicate that more than 80% of the visitors actively recognize the ads.
Especially on a desktop computer there is a lot of space on a website, but the eye only focuses on certain parts of a website. Studies indicate that the human eye recognizes the headline and images cognitively within 300 milliseconds. The challenge for advertising is to exploit this space visually and non-invasive.