In-image ads follow an easy principle: we analyze the visual content of an image and categorize it accordingly. At the same time, we semantically analyze the text and also categorize it. Our matching technology filters the ads that are contextually relevant to the website content (image + text). The image is part of the editorial content of the website and is cognitively recognized by the visitor within 150 milliseconds. Our tests indicate that more than 80% of the visitors actively recognize the ads.
On mobile devices, images are displayed fairly large, mostly full-screen. The ad is displayed at the right point of time just when the image scrolls into the visible area of the screen. The ad display does not interrupt the user journey, but the brand viewability is extremely high.
The only ad format that is working better are scroll ads. This is our preferred ad format for mobile devices.